The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
Building a Midwest Beverage Business with Top Note's Mary Pellettieri
The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers.
This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_medium=podcast&utm_campaign=business_Omnichannel+Leadership+Program+-+CPG+Guys
Follow Mary on LinkedIn at: https://www.linkedin.com/in/mary-pellettieri-3739807/
Follow Top Note on LinkedIn at: https://www.linkedin.com/company/la-pavia-beverage-inc/
Follow Top Note Tonics online at: https://store.topnotetonic.com/
Mary answers these questions:
- What inspired you and Noah to start Top Note, and what is the company's mission?
- What sets your beverages apart from others in the market?
- What major challenges did you face when starting the company, and how did you overcome them?
- What trends in the beverage industry do you find most exciting or influential right now?
- What role does consumer feedback play in the evolution of your beverages?
- Can you discuss any partnerships or collaborations that have been particularly impactful for Top Note?
- What strategies do you employ to stay adaptable in a rapidly changing market?
- Are there any plans for expanding your product line or entering new markets?
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