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The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen
The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.
Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/
Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/
eMail Molly at: molly.obryen@flywheeldigital.com
Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics
Deren & Molly answer these questions:
- What is this new group Flywheel Ventures?
- What is TikTok Shops?
- Why should CPG brands be interested?
- What does a brand need to concern itself with to activate the commerce opportunities on the platform?
- If doing your own shop, what are the FAQ's
- How is FW making this easier?
- How long does it take to get up and running?
- How do brands get involved?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
TikTok Shop
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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
