Consumer Marketing Excellence with RR Donnelley's Courtney McCants

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She  is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley’s customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech.

Find Courtney on Linkedin at: https://www.linkedin.com/in/courtney-mccants-71311710/
Find RR Donnelley on Linkedin at: https://www.linkedin.com/company/rr-donnelley/
Find RR Donnelley online at: https://www.rrd.com/

Here's what we asked her : 

1. Martech is hitting us hard and is real given its AI backing.  How is martech evolving to handle the significant changes in our data environment we are exposed to?
2. So RRDonnelley recently acquired Vericast’s print and digital media units. What does this mean for the cpg industry and brands - how about retailers?
3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds?
4. Can’t really not discuss retail media in today’s omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it?
5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI?
6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers?
7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight?
8. Finally, let’s ask you to look future forward. What’s in store for martech and adtech, what’s the next evolution.?

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Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

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