Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. 

Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/
Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/
Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en

Here's what we asked her :
1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?
2. Let’s start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand’s retail media strategy?
3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?
4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What’s keeping these offerings from fully replacing traditional channels like linear TV and print?
5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans?
6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?
7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?
8. What industry trends around retail media are you most closely paying attention to right now?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.