The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah
The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.
This episode is sponsored by 345 Global.
Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/
Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/
Follow 345 Global Online at: https://www.345.global/
Follow Parag Shah online at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue on LinedIn at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue online at: https://thethinkblue.com/
Mark & Parag answer these questions:
- Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345?
- Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space?
- Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345?
- Parag - what is the partnership between you and 345? What do you aim to launch?
- Mark - what is the 345 tech platform? Why is it revolutionary?
- Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ?
- Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else?
- Parag - how does 345 empower merchants to win everyday? Why should they pay attention?
- Mark - Looking forward, what are you focused on, where can we find you?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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