Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah Artwork

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

All Episodes

The CPG Guys

Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah

October 05, 2024 • Peter V.S. Bond & Sri Rajagopalan • Season 1 • Episode 426

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.

This episode is sponsored by 345 Global.

Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/
Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/
Follow 345 Global Online at: https://www.345.global/

Follow Parag Shah online at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue on LinedIn at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue online at: https://thethinkblue.com/

Mark & Parag answer these questions:

Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345?
Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space?
Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345?
Parag - what is the partnership between you and 345? What do you aim to launch?
Mark - what is the 345 tech platform? Why is it revolutionary?
Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ?
Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else?
Parag - how does 345 empower merchants to win everyday? Why should they pay attention?
Mark - Looking forward, what are you focused on, where can we find you?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.