From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.

Find Mark Hardy on Linkedin here.
Find Walmart Data Ventures on Linkedin here.
Find Walmart Data Ventures online here.

Here's what we asked him :
1. What prompted Walmart to create Walmart Data Ventures and what’s your strategic mission?
2. In today’s volume-challenged environment for brands, reaching and retaining customers is becoming even more important – especially for lost households due to loyalty changes. Customer expectations are changing, and it’s harder for brands to keep up. How can you help solve for this with your offerings?
3. Can you tell us more about how brands can leverage this suite of solutions to better reach and drive consideration with customers?
4. How is Walmart Luminate influencing the way suppliers work and create joint value with merchants?
5. Some exciting news was also shared at the Inspire event yesterday. Can you share that news with us now?
6. As you think about the growth of Walmart Data Ventures and its offerings, how are you thinking about integration with other areas of the Walmart business, like Walmart Connect?
7. Looking forward, what new capabilities is WDV looking to bring to its suppliers and how will that improve the customer experience through merchandising, retail media, etc.?

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