Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. 

Follow David on LinkedIn at: https://www.linkedin.com/in/dmgottlieb/ 

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/gospotcheckjw/

Follow FORM online at: https://www.form.com/ 

This episode is sponsored by FORM.

They answer these questions:

1. When you combine Trax’s global reach with FORM’s innovative model training and deployment capabilities, what fundamentally changes for CPG brands on the ground?
2. How does proactively onboarding the most popular SKUs in each region shift Image Recognition from just reactive reporting to a proactive competitive advantage?
3. What does 'agentic AI' realistically look like inside a CPG organization over the next three to five years? Is it hype, or are we looking at an operational revolution?
4.  If you were building the modern CPG tech stack from scratch today, what happens when IR data is integrated directly into sales, supply chain, and marketing systems?
5. Could shelf-level data become the fastest leading indicator of these generational behavior changes—even faster than syndicated data?
6. In this margin-compressed world, does flawless in-store execution become the single biggest lever brands still control?
7. How does integrating FORM’s AI-powered image recognition directly with FORM’s mobile task management fundamentally close that gap between identifying a shelf issue and executing a fix right there in the aisle?
8. What unique execution challenges do traditional CPGs face when competing with the speed and emotional connection of these newer brands?
9. How does leveraging AI and granular, SKU-level shelf intelligence help brands manage their physical presence with the same precision and responsiveness as their digital storefronts?
10. If two brands have equal product quality and trade support, does the one with superior IR-driven visibility win every time?

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