The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
Profitability Part 4 - DTC eCommerce
October 23, 2020
•
Peter V.S. Bond & Sri Rajagopalan
•
Season 1
•
Episode 39
The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.
Topics covered include:
- The types of DTC eCommerce
- The ‘hot issues top of mind’
- Margins and DTC
- How to approach starting DTC
Companion documents can be found at http://cpgguys.com
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